to V-ROX 2019

Ilya Lagutenko: I continue to believe in the importance of Vladivostok as a platform for international cultural exchange

April 3, 14:40

Ilya Lagutenko: “The V-ROX festival has a huge audience recognition being a unique cultural event for Vladivostok in the field of international cultural cooperation. Despite of this in the last two years there were continuous financial difficulties connected with the festival. It is very important that all the events during the festival – concerts, master-classes, discussions – have been free for everybody. We (Mumiy Troll band members and me personally) were spending our own money for this. We were hoping for the financial support from corporate sponsors and local business and administration.

The V-ROX festival it is not only the selection of bands and musicians, communication with international partners from other festivals and professionals of the creative industry around the world. The V-ROX festival is a lot of prosaic items: travel expenses, accommodation, meals for several hundred participants. The festival is a stage and sound installation, rent of the concert equipment, security, cleaning service and much more.

In connection with the unstable economic and political situation in 2018, the V-ROX team could not find financial support from private sponsors, business structures, international organizations, local administration, etc.

Despite such difficulties, I continue to believe in the importance of Vladivostok as a platform for international cultural exchange between the countries of the Asia-Pacific region, which can set the creative industry development and new technologies in the city and country.

Together with the V-ROX team we made a difficult decision: we suspend the festival activities and events in the format, V-ROX existed during the last five years. We have to revise the concept of the event and its management. We were the first in Russia to realize the new type of music, cultural and creative event – showcase festival. But the realities of music industry in our country are so, that we have to create a new concept of V-ROX using not only our own experience and imagination, but also in a dialogue with volunteers and audience of V-ROX 2013-2017”.